It’s no secret that I love a good quote. Just check my Instagram Page and you’d observe that, in addition to my own perspectives, I share quotes that resonate with me. As entrepreneurs, quotes can inspire or motivate us, or simply give us the drive to step up our game. Here are some of my favourites.

QUOTES ON CLARITY

1. “It’s a lack of clarity that creates chaos and frustration. Those emotions are poison to any living goal.” – Steve Maraboli
2. “There is nothing so terrible as activity without insight.” – Johann Wolfgang von Goethe
3. “Knowing is not understanding. There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.” – Charles Kettering
4. “When people will not weed their own minds, they are apt to be overrun by nettles.” – Horace Walpole
5. “Clarity of mind means clarity of passion, too; this is why a great and clear mind loves ardently and sees distinctly what it loves.” – Blaise Pascal
6. “Clarity precedes success.” – Robin Sharma
7. “A goal is created three times. First as a mental picture. Second, when written down to add clarity and dimension. And third, when you take action towards its achievement.” – Gary Blair
8. “Your vision will become clear only when you look into your heart. Who looks outside, dreams. Who looks inside awakens.” – Carl Jung
9. “A solid answer to everything is not necessary. Blurry concepts influence one to focus, but postulated clarity influences arrogance.” – Criss Jami
10. “Writing is thinking. To write well is to think clearly. That’s why it’s so hard.” – David McCullough

QUOTES ON BRANDING

1. “Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…” – Howard Schultz
2. “Your brand is a story unfolding across all customer touch points.” – Jonah Sachs
3. “Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” -Geoffrey Zakarian
4. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
5. “Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.” – Kevin Plank
6. “Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk
7. “Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffet
8. “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.”  – Mark Cuban
9. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
10. “Making promises and keeping them is a great way to build a brand.” – Seth Godin

QUOTES ON CREATIVITY

1. “The best way to predict the future is to create it.” – Peter Drucker
2. “To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller
3. “Vulnerability is the birthplace of innovation, creativity and change.” – Brené Brown
4. “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou
5. “Great things are not done by impulse, but a series of small things brought together.” – Vincent Van Gogh
6. “Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks.” – Yo-Yo Ma
7. “Everything that’s created comes out of silence. Your thoughts emerge from the nothingness of silence. Your words come out of this void. Your very essence emerged from emptiness. All creativity requires some stillness.” – Wayne Dyer
8. “If it doesn’t sell; it isn’t creative.” – David Ogilvy
9. “When we build, let us think that we build forever.” – John Ruskin
10. “Creativity takes courage.” – Henri Matisse

QUOTES ON MARKETING

1. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin
2. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
3. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg
4. “People don’t buy what you do, they buy why you do it.” – Simon Sinek
5. “Today it’s important to be present, be relevant and add value.” – Nick Besbeas
6. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
7. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
8. “Getting the Like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer
9. “Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose
10. “Here’s my whole marketing idea: treat people the way you want to be treated.” – Garth Brooks

QUOTES ON CUSTOMER EXPERIENCE

1. “People don’t always remember what you say or even what you do, but they always remember how you made them feel.” – Maya Angelou
2. “Your most unhappy customers are your greatest source of learning.” – Bill Gates
3. “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs
4. “The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams
5. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz
6. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
7. “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” – John Russell
8. “Customer experience is the new marketing.” – Steve Cannon
9. “Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao
10. “When a customer complains, he is doing you a special favour; he is giving you another chance to serve him to his satisfaction. You will appreciate the importance of this opportunity when you consider that the customer’s alternative option was to desert you for a competitor.” – Seymour Fine

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